ASUS is reportedly reconsidering its mobile policy around gaming phones, spurred perhaps by the popularity of its ROG Phone. Razer has positively been convinced it’s the way to go, enough to create a Razer Phone 2. Xiaomi’s Black Shark and ZTE/nubia’s Red Magic all appear to believe there’s a future in gaming smartphones. They might be correct, at least for another year. Two at most. Then gaming smartphones will rapidly vanish not because they’ve become passé. It’s because practically every smartphone will be a gaming smartphone.
Like modular smartphone or blockchain smartphones or flat smartphones with styluses, gaming smartphones are a niche group that really serves just one determination. Strip away all the fancy accents and LEDs, they are pretty much smartphones who radiate power to the point you’ll need extra cooling to prevent them becoming the next Galaxy Note 7. Those properties, however, are also becoming more common in high-end smartphones.
What makes a smartphone a gaming smartphone besides? Raw power? That may be especially true for something like the ASUS ROG Phone and it's Snapdragon 845. But it has previously been beaten in benchmarks by regular Huawei Mate 20s on the newest Kirin 980. It’s going to be a back and forth game for smartphone and silicon creators but one thing is clear: performance isn’t going to be the sole land of gaming smartphones for very long.
Is it the cooling system them? After all, these gaming smartphones assertion of advanced thermal organization systems. But power and thermal management are two sides of the same performance coin. The higher the power, the higher the heat, the better the necessity for more advanced cooling methods. Samsung, Huawei, and Xiaomi have been marketing their expensive new cooling systems to high heavens. The only benefit gaming smartphones have are actually extra vents and, maybe, an external cooling fan.
Is it the branding then? Actually, that may be the one thing that directly split up these gaming smartphones. And not permanently in a good way. While OEMs are trying to be subtler with their branding, gaming smartphones are totally being horrible. It is, after all, what gamers usually want. But mobile gamers aren’t gamers 24/7 and their gaming smartphones aren’t single-purpose devices. The multi-color LED notifications might be a point of arrogance during a MOBA or Battle Royale match but could be blushing in a board meeting.
Razer, Xiaomi, and especially ASUS are banking on gaming decorations to enhancement their gaming smartphone sales. Such accessories are nothing new and they won’t be going away any time soon. But they’re also not high-class to gaming smartphones at least those not exactly designed to work only on a specific model. In fact, with the right fittings, any smartphone becomes a gaming smartphone. But as long as mobile games are designed primarily and fully with touch input in mind, those accessories will remain unpredictable add-ons that just take up extra space in bags and on desks.
Mobile gaming has become a billion-dollar industry that everybody, counting governments and regulators, is suddenly taking very extremely. That doesn’t mean, however, that there’s a gaming smartphone market that’s ripe for the picking. On the contrary, it’s precisely because of that profitable mobile gaming market that all smartphone makers will want to put out a phone that can serve gamers just as well. And with each smartphone becoming a gaming smartphone, there will be no gaming smartphones.
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