More often than not, a country’s top-selling smartphone brand is either Apple or Samsung. China is, of course, an exemption assumed how strong local brands are doing. And India appears to buck that trend as well, at least for the past twosome of quarters. In Q3 of 2018, OnePlus remains to be the number one brand in the South Asian country and with the forthcoming of the OnePlus 6T, they might still become a big portion of the market share.
OnePlus has a 30% segment of the smartphone market in India though that is slightly lower than the 40% which they had in Q2 of this year. In just a few days, they will be opening the much-hyped OnePlus 6T and they are hoping that this will reinforce their market position despite the threat of Apple and its iPhone Xs and Xs Max. Samsung isn’t measured much of a threat despite the new announcement of the Galaxy Note 9.
The secret to their achievement in India is credited to having a local-based manufacturing. They can afford to price their plans lower there since there are no high import duties. They are also talented to focus on local trends like cash back and EMI or associated monthly installment offers that are more good-looking of course to the local market. They are also strong in off promotions and high-class launches crossways key cities, according to Tarun Tathak, an analyst at Counterpoint Research.
Compared to Apple and Samsung, OnePlus is such a minor company that on going out with an exclusive marketing concept that shaped demand faster than they could really produce devices. They changed tactics later on but their achievement in India is a suggestion that both online and offline pushes are still very much significant in countries like India.
The upcoming OnePlus 6T has been extremely hyped by the brand so anticipation is pretty high. The launch is set for October 29 and there are numerous pop-up actions happening all around the world. The main one will be in New York but soon afterward you will see it in other European countries. India is clearly a big launch as well with pop-ups happening in numerous major cities starting November 2.
Cool!
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