We’ve forever believed it will happen in the future: Huawei passing Apple in the global smartphone market. What used to be the third largest phone manufacturer in the world is now number 2. It happened despite the Chinese OEM being challenged in the United States. You see, Huawei phones are not easily sold in the country. The company is also being examined over illegal sales in Iran and due to the government’s fears phones are not protected. Huawei is not generous up on the US market although the company doesn’t actually need it.
The US may be a large market but Huawei is now doing well. The latest IDC reports tell us various things that have happened in the second quarter of the year. Rankings have remained shaken up. Huawei moves up to second place, thrashing the Cupertino company.
The International Data Corporation (IDC) is a decent foundation of Worldwide Quarterly Mobile Phone Data. We scholarly 342 million units of smartphones were sold all over the world in Q2. That is a lot then still saw a 1.8% decline from last year’s 348.2 million, same period.
To review, this is also the third successive quarter world mobile market is reducing year-over-year. It doesn’t happen very frequently but OEMs should take notice.
Samsung is still number one but it may see further challenges exclusively after its inactive growth amidst disappointing S9 sales. Meanwhile, Huawei shipped about 54.2 million units or hit 15.8% market share.
In China, Huawei is in defiance of the record for having the largest market share with 27% in Q2 2018–the biggest since 2011. The whole Chinese mobile market knocks 100 million up from 91 million in Q1. Huawei’s success previously includes its sub-brand Honor’s numbers with 27% market share, followed by Oppo, Vivo, and Xiaomi
IDC Worldwide Mobile Device Trackers is awe-struck with the performance of Huawei. Program VP Ryan Reith said, “The sustained growth of Huawei is impressive, to say the least, as is its ability to move into markets wherever, until recently, the brand was mainly unknown.”
It is important to note the blend of Samsung, Huawei, and Apple’s sales comprise much of the mobile market but there have remained other big names as well including Xiaomi, OPPO, and Vivo.
IDC research manager Anthony Scarsella had this to say about the consequences:
“The combination of market fullness, increased smartphone infiltration rates, and climbing ASPs continue to reduce the growth of the overall market. Consumers continue willing to pay more for premium contributions in numerous markets and they now imagine their device to outlast and outpace previous generations of that device which cost significantly less a few years ago. To contest this slowdown, vendors will essential to focus on new ground-breaking features and form factors mutual with incentives and promotions to energy growth in many of these highly modest markets moving forward.”
There will be a slowdown. It’s up to these phone makers to reason of new ways and introduce new inventions. We’re expecting Q3 and Q4 will be improved since Summer and holiday shopping can be extremely active.
Worldwide Smartphone Market Sharing
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