Xiaomi was the top smartphone vendor in India for the fourth quarter of 2018 and the overall year as well, while Reliance Jio managed to capture the top spot in the feature phone section, according to Counterpoint Research’s newest report.
India saw close to 330 million units of phones being shipped in all of 2018, out of which smartphones captured 44 percent of the sum volume, says the investigating firm. But the feature phone segment grew faster than smartphones during the year for the primary time ever, and this growth was driven by the Reliance Jio Phone.
Reliance Jio captured 38 percent of the feature phone section over the year, according to Counterpoint. fascinatingly, in the overall mobile market (combining smartphones and feature phones), Reliance Jio was also the leader with a market share of 21 percent.
Commenting on the feature phone market, Tarun Pathak, Associate Director at Counterpoint said, “This is the first time the feature phone market grew earlier than the smartphone market. India remains the biggest market in terms of worldwide feature phone volume. India and the Middle East are driving the feature phone market, capturing almost 3/4th of international feature phone sales in 2018.”
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The over mobile phone shipments in India grew by 11 percent, while smartphone shipments grew 10 percent.
In the smartphone market, Xiaomi had its maximum shipments in 2018, driven by strong product portfolio and destructive channel plan. Xiaomi’s expansion of its offline attendance has also helped it make gains in the section, according to the investigating firm. The Chinese brand had a 28 percent market share in 2018, with its Q4 share being 27 percent.
The
over mobile phone shipments in India grew by 11 per cent, while smartphone
shipments grew 10 per cent. (Image source: Counterpoint
Samsung was number two in the smartphone market for 2018. It had a 24 percent share in the year and approximately 22 percent share in the fourth quarter of 2018.
According to Counterpoint, Samsung still manages to grow faster than the overall smartphone market. Vivo, Oppo, Micromax, and others engaged the other spots in India’s top smartphone vendor list for 2018 as a whole.
However in the fourth quarter of 2018, while Xiaomi, Samsung, and vivo were the top three players, newcomer Realme made a blow entry, ahead of Oppo in the list. Realme had a market share of 8 per cent, according to Counterpoint.
Other players who did healthy in 2018 were Tecno (+221 per cent growth), Honor (+183 per cent growth), Infinix (+146 per cent growth), Nokia HMD (+138 per cent growth) and Asus (+76 per cent growth).
OnePlus with its 58 percent year-on-year expansion was the top rising premium smartphone brand, according to Counterpoint. It also notes that the Rs 20,000 – Rs 30,000 section was the fastest growing segment one (+53 per cent) driven by vivo, OPPO, and Samsung.
The over mobile phone shipments in India grow by 11 per cent, while smartphone shipments grew 10 per cent.
India was also the fastest-growing smartphone market in 2018 with a yearly growth rate of 10 per cent, according to Counterpoint.
“…India is underpenetrated comparative to many other markets. This was one the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a strong upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment,” Karn Chauhan, Research Analyst at Counterpoint Research said.
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